Case Study: Fred Hutch achieves 73% more new donor gifts with Wheelhouse Digital Marketing Group's Featured Snippet SEO strategy

Fred Hutch grows new donor gifts 73% with Wheelhouse Digital Marketing Group

The customer, Fred Hutch, a leading nonprofit cancer research center, faced the challenge that its library of authoritative and expertly written medical content was attracting very little traffic despite significant investment. Wheelhouse Digital Marketing Group was engaged to develop a digital strategy to promote these stories and attract a larger audience.

Wheelhouse DMG implemented a healthcare content strategy focused on achieving Featured Snippet placements in search results to drive traffic to Fred Hutch's existing content. This solution led to a 73% increase in gifts from new donors, with online giving accounting for 89% of that lift. The vendor also trained the client's internal writing team on how to optimize for Featured Snippets independently.

Fred Hutch