Case Study: Delta Dental grows organic sessions 44% with Wheelhouse Digital Marketing Group

Delta Dental grows organic sessions 44% with Wheelhouse Digital Marketing Group

Delta Dental, the nation's largest dental insurance provider, faced a challenge with the lackluster organic search visibility of its health content despite strong brand recognition. Wheelhouse Digital Marketing Group was engaged to improve this through healthcare website migration services.

Wheelhouse DMG executed a strategic subdomain-to-subfolder content migration, which included meticulous planning, site structure updates, and content optimization. This solution drove a 44% increase in organic sessions, earned 100 new featured snippets, and increased search traffic for top articles by 37%. The success also provided Delta Dental with a clearer strategy for future digital property consolidations.

Delta Dental