Case Study: Lunchmaster boosts social engagement with Wheel Media

Lunchmaster reaches 158 million Facebook users with Wheel Media

The Lunchmaster, a provider of school lunches, wanted to engage with parents on social media platforms like Facebook and Twitter to discuss nutrition and their weekly menus. They partnered with the vendor Wheel Media to manage this social media presence.

Wheel Media implemented a complete solution, creating a custom design and an editorial calendar with engaging weekly posts. Their team managed all content and interactions across both social networks. This strategy successfully generated new word-of-mouth marketing, as parents began sharing The Lunchmaster with their friends and co-workers, which cooked up new sales for the client.

Lunchmaster