Case Study: Axis Bank achieves faster hiring turnaround and reduced attrition of front-line sales hires with Wheebox

Financial Institution - Customer Case Study

Financial Institution, the third-largest private-sector bank in India with thousands of branches and ATMs, faced slow, paper-based hiring for high-volume front-line sales roles. Pen-and-paper tests created long turnaround times, repeated question sets and unreliable candidate selection for a demographic segment with typically high attrition. To modernize hiring, the bank engaged Wheebox to digitize and refine its assessment process.

Wheebox designed a tailored assessment for front-line sales positions that accounted for candidates’ demographic preferences, family background and job fit, integrated the solution with the bank’s ATS via APIs, and used Safe Exam Browser to prevent cheating across dispersed locations. The Wheebox implementation cut turnaround time from testing to joining, improved productivity of staff administering tests, and helped identify and retain the right candidates—reducing attrition in bulk hiring campaigns.