Case Study: Sky achieves a validated TV Facebook channel prototype and user-driven improvements with WhatUsersDo

Sky - Customer Case Study

Sky, the pan‑European broadcaster, was developing a groundbreaking TV Facebook channel app with agency Jam but lacked user input during prototyping. Jam commissioned WhatUsersDo to bring user research into the project and ensure the new app would drive further adoption of Sky’s services and programming.

WhatUsersDo carried out targeted profiling and multi‑device UX testing with Sky, Virgin Media and free‑to‑air digital TV customers, validating key journeys and the overall prototype. The testing gave independent validation of the designs, surfaced unexpected usability issues and support for new features, and ensured tester profiles matched typical Sky customers—providing the teams with clear, actionable insights and increased confidence in the product’s likely adoption.

Sky