Case Study: Reevoo achieves rapid prototype validation and actionable UX insights with WhatUsersDo

Reevoo - Customer Case Study

Reevoo, a social business suite that helps brands capture and act on customer reviews and recommendations, needed fast, reliable qualitative insight to test a prototype and confirm whether users understood its value proposition. With limited in-person lab time and a desire to observe real user behavior, Reevoo moved from recruiting office-based participants to using WhatUsersDo’s online testing panels for prototype testing.

WhatUsersDo recruited a representative sample (including users who read reviews), designed realistic task scenarios and delivered user videos with rapid turnaround, allowing Reevoo to validate the concept and uncover execution problems. The insights led Reevoo’s creative team to simplify the next version, improved data reliability because participants acted in their natural habitat, and cemented WhatUsersDo as part of Reevoo’s development process — with faster setup and turnaround driving measurable workflow improvements.

Reevoo