161 Case Studies
A WhatsApp Case Study
Vinil Brasil, a São Paulo-based record printing business founded by musician Michel Nath, needed a fast, reliable way to manage daily startup decisions and stay readily accessible to customers. In January 2018, the company turned to the WhatsApp Business app to handle communications around orders, artwork, music samples, and payments.
Using WhatsApp Business, Vinil Brasil now receives 99.9% of its orders through the app, making it the central channel for coordinating the full production process. The vendor, WhatsApp, helped the business streamline sales and customer communication, supporting 65,000 records sold and positioning Vinil Brasil for further growth.