161 Case Studies
Case Study: Universal Purity Testing Services boosts sales and customer service with WhatsApp Business
A WhatsApp Case Study
Universal Purity Testing Services - Customer Case Study
Universal Purity Testing Services, a Mumbai-based quality testing company founded by Ashish Mehta and Ankita Jain, needed a faster and more scalable way to serve customers as they expanded beyond their home city. The company used WhatsApp to communicate with customers, share reports, send quotes and invoices, track orders, and coordinate stakeholders, while also sending DIY safety videos to help clients ship samples safely.
By switching to the WhatsApp Business app, Universal Purity Testing Services improved customer service, accountability, team engagement, and response times while reducing costs and time spent replying. WhatsApp also helped the company expand to other cities in India, and it became a key sales channel, with 50 percent of sales happening via WhatsApp.
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Universal Purity Testing Services
Ankita Jain
Universal Purity Testing Services