Case Study: The Kabadiwala boosts sales and pickup requests with WhatsApp Business

The Kabadiwala - Customer Case Study

The Kabadiwala, an Indian waste-collection startup, was created to make it easier for people to sell old newspapers and other scrap without struggling to find a kabadiwala. To simplify the booking process and make waste pickup more accessible, the company turned to WhatsApp and used the WhatsApp Business app for customer communication.

Using WhatsApp Business, The Kabadiwala enabled pickup requests through messaging and used features like broadcast messages, automated replies, message statistics, and document sharing. WhatsApp helped them handle customer issues more easily, with around 60% of pickup requests coming through the platform and a reported 40% increase in sales after adopting WhatsApp Business.

The Kabadiwala

Anurag Asati

The Kabadiwala