161 Case Studies
Case Study: TBS Planet scales comic distribution and reduces acquisition costs with WhatsApp Business
A WhatsApp Case Study
TBS Planet - Customer Case Study
TBS Planet, a Jabalpur-based comic publisher, wanted to move from print to digital but struggled to find a sustainable way to reach customers. Its earlier mobile app had a high customer acquisition cost, so the team looked for a more affordable channel to distribute comics and grow its subscriber base.
Using the WhatsApp Business app from WhatsApp, TBS Planet began sending daily comics directly to paying annual subscribers. This lowered acquisition costs, helped the company scale quickly, and drove growth of up to 40% month over month; today, about 14,000 subscribers receive comics through WhatsApp, and 100% of revenue is dependent on WhatsApp.
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TBS Planet
Rajeev Tamhankar
Founder