Case Study: Tamiltshirts.com boosts sales and customer engagement with WhatsApp Business

Tamiltshirts.com - Customer Case Study

Tamiltshirts.com, part of Vilva Clothings in Chennai, creates apparel inspired by Tamil language, architecture, and culture under the brand Tamiltshirts.in. The team’s main challenge was managing customer follow-ups, responding to queries on time, and keeping track of orders and payment status as the business grew across India and overseas.

By using the WhatsApp Business app, Tamiltshirts.com organized customers with labels, used quick replies for faster communication, and relied on auto responses to improve customer service and CRM. According to the company, WhatsApp helped increase sales by 30%, customer interaction by 70%, and lead conversion by 20%, while also making the business feel as responsive as larger e-commerce players.

Tamiltshirts.com

Rajasundaram Thangam

Chief Executive Officer