Case Study: Stand Up Copacabana boosts customer interactions with WhatsApp Business

Stand Up Copacabana - Customer Case Study

Stand Up Copacabana, a beachside stand up paddle business in Rio de Janeiro, faced growing competition as the number of local paddle schools declined from 14 to six. To stay competitive and better connect with customers, owner Alvaro Andrade turned to WhatsApp and the WhatsApp Business app.

Using WhatsApp Business, including its business profile feature, Stand Up Copacabana was able to share business information more easily and respond to inquiries quickly. The result was a 50% increase in customer interactions, up to six new class inquiries per day, with most converting into sales. WhatsApp helped the business improve outreach and strengthen customer relationships.