Case Study: Sriwijaya Grafika boosts sales and streamlines customer communication with WhatsApp Business

Sriwijaya Grafika - Customer Case Study

Sriwijaya Grafika, an outdoor advertising and signage business in Palembang, Indonesia, was founded by Edy Munandar after he turned a screen printing hobby into a company in 2013. As the business grew, Edy struggled to meet customers in person to discuss designs and orders, and needed a faster, more efficient way to handle customer communications. He turned to the WhatsApp Business app to streamline these interactions.

With WhatsApp Business, Sriwijaya Grafika was able to manage dozens of orders at a time, regardless of Edy’s location or schedule. Features like quick replies and the business profile improved workflow and customer information sharing, and Edy reported that sales increased by 40 percent. WhatsApp also made it easier for customers to exchange photos, designs, and location details, helping the business deliver smoother and more efficient service.

Sriwijaya Grafika

Edy Munandar

Founder