161 Case Studies
A WhatsApp Case Study
SOAL, the School of Accelerated Learning, is an Indian tech education startup founded to address the country’s shortage of skilled tech talent. Its challenge was handling growing interest from prospective students and answering questions quickly and personally, so it turned to WhatsApp and the WhatsApp Business app to manage new inquiries and customer communication.
With WhatsApp Business, SOAL used features like quick replies, labels, and a business profile to streamline support and share key details such as address and working hours. WhatsApp helped SOAL boost engagement by 27% and increase website queries by more than 800%, while making conversations more real-time and personal.
Pratik Agarwal
Co-Founder