Case Study: Smash boosts sales and customer convenience with WhatsApp Business

Smash - Customer Case Study

Smash, a tennis supply and racket repair store in Guadalajara, Mexico, was founded by César Bautista after he began re-stringing rackets for family and friends. As the business grew, César faced the challenge of handling a high volume of customer questions and organizing online sales efficiently across Mexico.

Using the WhatsApp Business app, Smash streamlined customer communication with quick replies and away messages. The solution helped customers get immediate responses and website links, and it delivered measurable results: WhatsApp now accounts for 50% of Smash’s monthly sales and 50% of overall income, with sales happening even late at night and on Sundays.