161 Case Studies
A WhatsApp Case Study
Setracano, the Mexico-based transportation company founded by Daniel Cano, needed a way to keep costs low while improving coordination among its office staff, 10 drivers, and 25 travel agency partners. The business also wanted a faster, more reliable way to handle customer requests and stay responsive outside normal working hours. WhatsApp Business was used to help manage this growing service operation.
By implementing the WhatsApp Business app, Setracano improved customer communication with features like labels and away messages, making it easier to organize contracts, invoices, and scheduled services while replying to clients around the clock. According to Daniel Cano, about 80% of customers contact the company through WhatsApp, and the app helped increase Setracano’s revenue by 15%. WhatsApp also made the business more agile and supported plans for future expansion.
Daniel Cano
Setracano