161 Case Studies
A WhatsApp Case Study
Scoopup, founded by Rishad Bangalath and co-founder Sanoop Joy, helps small-sized retail outlets build content and loyalty programs to retain customers across industries like restaurants, spas, coffee houses, and stores. The company’s main challenge was customer retention and communication, especially because many small retailers were still relying on traditional communication methods and were hesitant to adopt new technology.
To solve this, Scoopup used the WhatsApp Business app, taking advantage of features like quick replies and labels to keep communication organized and efficient. With WhatsApp, Scoopup reported up to a 70% increase in sales over the past year, and the company plans to continue using WhatsApp as it expands into the Middle East and other parts of Asia.
Rishad Bangalath
Scoopup