Case Study: Rollover grows sales and opens a new store with WhatsApp Business

Rollover - Customer Case Study

Rollover, a cinnamon roll business founded by Ricardo Serrano in Tijuana, Mexico, started as a home-based operation after he couldn’t find the treat he wanted and decided to make it himself. As the business grew from his “first storefront,” Ricardo needed a better way to reach customers and take orders efficiently, and he turned to WhatsApp Business to help spread the word and manage communication.

With WhatsApp Business, Rollover began messaging customers directly, inviting them to new locations and using quick replies and labels to provide personalized service and track orders. The results were significant: about 60% of Rollover’s rolls are now sold through WhatsApp, helping Ricardo open a second store and expand his customer base while serving orders more smoothly.