Case Study: Regalos Artesanales Ambiente Mexicano boosts sales and customer interactions with WhatsApp Business

Regalos Artesanales Ambiente Mexicano - Customer Case Study

Regalos Artesanales Ambiente Mexicano, a Mexican small business founded by Norma Elizabeth Hernández Castro, sells traditional artisan goods such as alebrijes, toys, and sweets sourced mainly from Oaxaca and Nayarit. Although its website helped showcase products to customers in Mexico and abroad, the business needed a faster, more personal way to answer questions and close sales, especially with indecisive buyers and impatient corporate clients.

To address this, Regalos Artesanales Ambiente Mexicano adopted the WhatsApp Business app from WhatsApp in June 2019. The team used features like away messages and quick replies to improve response times, share product and payment links, and request customer reviews. As a result, website interactions grew by nearly 800 per month, cart abandonment decreased, and the business was able to secure more sales through faster, more human customer conversations.

Regalos Artesanales Ambiente Mexicano

Norma Elizabeth Hernández Castro

Regalos Artesanales Ambiente Mexicano