161 Case Studies
A WhatsApp Case Study
Proptension is an end-to-end property management company founded by Ramesh Mariyappan and Menaka Ramesh to help busy property owners manage tenants, rent collection, complaints, and other maintenance tasks. They faced the challenge of handling high volumes of customer queries and needed a better way to respond quickly and consistently while supporting owners and tenants across multiple cities.
To streamline communication, Proptension adopted the WhatsApp Business app from WhatsApp, using features like auto messages to reply to clients instantly. With WhatsApp, the company improved responsiveness, increased transparency, and reported a 5% rise in income, while scaling to about 400 properties and aiming for a top line of Rs 7.5 crore.
Menaka Ramesh
Proptension