161 Case Studies
A WhatsApp Case Study
Portblue is a men’s leather shoe business founded by Jangkar Bawono in Indonesia. As an online brand growing quickly from handmade shoes for friends into a wider business, Portblue needed a simple way to connect with customers, answer product questions, and build trust while handling rising demand.
WhatsApp helped Portblue do this through the WhatsApp Business app, including features like quick replies and a confirmed business account. With WhatsApp, Portblue says it completes about 80% of its sales through the app and sells between 800 and 1,400 pairs each month, while customers benefit from fast, convenient, direct communication with the brand.
Jangkar Bawono
Portblue