161 Case Studies
A WhatsApp Case Study
Pedalea Libre — Vegan Food is a vegan takeout business in Mexico City founded by Mireya Ortiz Valenzuela, who struggled to find tasty vegan food that fit her dietary needs and later saw her own business grow beyond what she could manage from a small kitchen. As her customer base expanded, she needed a more efficient way to handle orders and stay organized.
To improve communication and organization, Pedalea Libre — Vegan Food adopted the WhatsApp Business app. Using WhatsApp features like away messages and labels, Mireya was able to respond quickly, keep client records organized, and send weekly menus directly to customers; the app generated 160 sales in its first month and nearly tripled by September 2019.