161 Case Studies
A WhatsApp Case Study
OgoLord International Limited, a Lagos-based sourcing and export business founded by Ajayi Kehinde Johnson and Samuel Oluwatoyin, needed a faster way to coordinate a wide supply chain and stay responsive to customers across multiple time zones and continents. As international demand grew, the team looked for a communication tool that could help them manage requests from Africa, Asia, Europe, and the United States more efficiently.
In 2017, OgoLord International Limited added the WhatsApp Business app from WhatsApp to its operations, using quick replies and automated messages to handle customer communication more effectively. WhatsApp helped the company create a “24-hour service” feel despite working standard business hours, improving responsiveness and supporting smoother sales conversations with global buyers.
Ajayi Kehinde Johnson
OgoLord International Limited