161 Case Studies
Case Study: myskoolbus boosts parent communication and safety with WhatsApp Business
A WhatsApp Case Study
myskoolbus - Customer Case Study
myskoolbus, an Ahmedabad-based mobile and web application founded by Pooja Khemka in 2016, helps parents, drivers, and schools track school bus locations and trip updates in real time. The company’s main challenge was reliably reaching and communicating with parents, the end customer, especially in urgent situations involving children’s safety. WhatsApp Business was used as the communication channel to make that connection easier.
With WhatsApp Business, myskoolbus used features like quick replies, labels, business profile, and greeting messages to manage daily communication with more than 5,000 parents. WhatsApp helped the team quickly resolve issues, including one emergency where they confirmed a child’s safety in about 10 minutes. According to Pooja, WhatsApp Business contributed to 25–30% growth for myskoolbus by improving parent support and responsiveness.
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myskoolbus
Pooja Khemka
myskoolbus