Case Study: Mommy Cuddle improves supply chain efficiency with WhatsApp Business

Mommy Cuddle - Customer Case Study

Mommy Cuddle, a Kolkata-based maternity essentials company founded in 2018, wanted a faster, more accessible way to communicate with customers and coordinate internally without being intrusive. To support its goal of making life easier for expectant and new mothers, the team turned to the WhatsApp Business app.

Using the WhatsApp Business app, Mommy Cuddle manages supply chain tasks such as approving fabric specifications, updating stock status, and printing packaging labels, while also handling customer communication. With WhatsApp, the company reports an average response time of 30 seconds, about 30% faster packaging lead time, and improved customer relationships and operational efficiency.

Mommy Cuddle

Rahul Mourya

Mommy Cuddle