Case Study: Missing Link Trust achieves consistent communication and stronger awareness campaigns with WhatsApp

Missing Link Trust - Customer Case Study

Missing Link Trust, founded by artist Leena Kejriwal, is a non-profit working to raise awareness about sex trafficking of young girls through public art, rural and urban programs, and workshops. To coordinate its many initiatives across cities and rural areas, the team needed a simple, consistent way to communicate and collaborate effectively; they used WhatsApp groups, audio calling, and video calling to stay connected.

Using WhatsApp, Missing Link Trust organized daily updates, shared work files, reviewed calls, and supported its crowdfunding efforts for the MISSING campaign. WhatsApp helped the organization communicate across teams and communities, strengthening public engagement for a sensitive cause and contributing to measurable impact, including reaching 75,000 people in 14 cities and towns, educating 46,000 vulnerable youth, and running urban awareness programs that reached 40,000 students.

Missing Link Trust

Leena Kejriwal

Missing Link Trust