161 Case Studies
Case Study: Matoa Indonesia boosts customer engagement and sales with WhatsApp Business
A WhatsApp Case Study
Matoa Indonesia - Customer Case Study
Matoa Indonesia is a handcrafted wooden watch brand from Bandung, West Java, founded by Yanuar Ilmawan and Lucky Danna Aria. As customer interest grew across Indonesia and overseas, the company needed a faster, more organized way to communicate with buyers and support sales, so it turned to WhatsApp Business.
Using the WhatsApp Business app, Matoa Indonesia built a fully integrated communication system with features like away messages and a business profile to stay responsive and help customers find the store. With WhatsApp, 80% of customer engagement now happens through the app, and 20% of those interactions lead to sales, helping Matoa scale to 3,000 watches sold per month and 60 employees while supporting global expansion.
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Matoa Indonesia
Yanuar Ilmawan
Matoa Indonesia