161 Case Studies
Case Study: Masalabox boosts customer retention with WhatsApp Business
A WhatsApp Case Study
Masalabox - Customer Case Study
Masalabox, a Bengaluru-based doorstep meal delivery service started by Harsha Thachery, wanted an easy way to connect with customers and home chefs while delivering the convenience of homemade food. As the business grew, it needed a simple, trusted communication channel that customers would prefer for everyday updates and interactions.
Masalabox implemented the WhatsApp Business app from WhatsApp to engage daily with customers and chefs, share information, and collect feedback. With WhatsApp, the company says customer retention increased by around 5%, while the app’s wide adoption, simplicity, and business profile features helped strengthen trust and support further expansion.
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Masalabox
Harsha Thachery
Masalabox