Case Study: MAAD achieves higher customer retention and client growth with WhatsApp

MAAD (Make Awesome Ads) - Customer Case Study

MAAD (Make Awesome Ads) is a user-generated advertising and marketing platform that helps brands improve customer engagement and ROI. As the company grew, it faced a decline in customer retention because some users were dropping out due to issues on the platform. MAAD used the WhatsApp Business app to stay closely connected with subscribers and support them in a more personalized way.

With WhatsApp, MAAD was able to quickly respond to customer concerns, provide clarifications, and keep subscribers engaged and retained. The company also leveraged WhatsApp’s close-knit, shareable nature to encourage users to recommend content to their networks and communities, helping them land three clients through subscriber sharing and improve ROI for brand campaigns.

MAAD (Make Awesome Ads)

Sunder Raman

Founder