161 Case Studies
A WhatsApp Case Study
LectureDekho.com, a Delhi-based education company founded in 2015, provides online and offline lectures for Grade 12 students and professional degree aspirants. As student inquiries often came in at odd hours and the team could not always respond immediately, they needed a better way to stay connected and build trust. LectureDekho.com started using the WhatsApp Business app soon after its launch in 2018.
With WhatsApp Business, LectureDekho.com used the auto-reply feature to respond to students more quickly and consistently, helping improve communication and confidence among learners. The company reported that this feature helped increase revenue by 25%, while WhatsApp also supported its blended-learning approach and stronger student relationships.
Anurag Tiwari
LectureDekho.com