Case Study: Latidos Café boosts sales and efficiency with WhatsApp Business

Latidos Café - Customer Case Study

Latidos Café, a coffee shop in Escandón, Mexico City, needed a simple way to manage takeout and delivery orders, keep customer communication organized, and handle its loyal patrons’ credit tabs more efficiently. The café turned to WhatsApp, using the WhatsApp Business app to support day-to-day sales and customer service as the business began to grow.

With WhatsApp Business, Latidos Café streamlined ordering through private messaging, automated messages, labels for tracking accounts, and a business profile to help new customers learn about the café quickly. According to César Ortega, WhatsApp helped increase sales by about 25 percent and made the business 50 percent more efficient, while also supporting plans to open a second location.