161 Case Studies
Case Study: Krakakoa boosts orders and revenue with WhatsApp Business
A WhatsApp Case Study
Krakakoa - Customer Case Study
Krakakoa, the Indonesian artisanal chocolate company founded by Sabrina Mustopo, needed a more efficient way to manage customer engagement as demand grew across its local and international markets. With a small back-end system and a growing online presence, the company turned to WhatsApp and its WhatsApp Business app to better handle sales and customer inquiries.
Using the WhatsApp Business app’s labels and away messages features, Krakakoa was able to identify new and existing customers, respond more effectively, and connect with its global clientele. WhatsApp helped drive a 40% boost in orders and a 40% increase in revenue, while customers said the direct messaging experience was extremely efficient.
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