161 Case Studies
A WhatsApp Case Study
KM Beauty, a Watford-based mobile beauty and wellness business founded by Debbie Whittington, struggled to respond quickly to customer enquiries through its website and was losing potential bookings. The company needed a faster, more convenient way to communicate with clients and manage bookings for its in-home treatments.
Using WhatsApp and the WhatsApp Business app, KM Beauty introduced quick replies and catalog features to streamline communication, promote offers, and better organize customer and contractor interactions. The result was an immediate increase of around 30 more bookings per week, with WhatsApp now driving 98% of customer engagement and helping the business improve retention and expand its team to eight beauticians.
Debbie Whittington
KM Beauty