Case Study: Kardume Beach Wear boosts orders and revenue with WhatsApp Business

Kardume Beach Wear - Customer Case Study

Kardume Beach Wear, a Rio de Janeiro-based handmade mermaid fin brand founded by Daniele Franco Maturana, needed a better way to manage growing customer interest and keep up with orders. Before using WhatsApp, most awareness came from word-of-mouth and messages from parents whose children had seen the fins elsewhere.

To streamline customer communication, Kardume Beach Wear adopted the WhatsApp Business app, using features like catalogs and away messages to share product photos, organize service, and respond automatically after hours. With WhatsApp, 70% of all orders now come through the app, and Daniele says it helped drive a 10% increase in overall revenue.

Kardume Beach Wear

Daniele Franco Maturana

Kardume Beach Wear