161 Case Studies
Case Study: Ju Amora boosts customer engagement and sales with WhatsApp Business
A WhatsApp Case Study
Ju Amora - Customer Case Study
Ju Amora, the São Paulo-based stool art business founded by Juliana Amorim Carvalho, was struggling to keep up with customer inquiries coming in through email, social media, and her personal WhatsApp number. The volume and timing of messages made it difficult to respond quickly and consistently to customers.
Juliana adopted the WhatsApp Business app from WhatsApp to manage conversations, share product photos and payment details, and use quick replies and away messages. The result was smoother communication, with customer engagement up 60% and sales up 40%; today, more than half of inquiries and nearly all sales are closed via WhatsApp, helping Ju Amora run more efficiently and serve customers around the world.
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Ju Amora
Juliana Amorim Carvalho
Ju Amora