Case Study: Jalapão Ecolodge boosts bookings and guest communication with WhatsApp Business

Jalapão Ecolodge - Customer Case Study

Jalapão Ecolodge is an eco-friendly accommodation and tourism business in Brazil’s remote Cerrado region. Because poor connectivity made phone calls and emails unreliable, the lodge often missed bookings and struggled to manage guest reservations efficiently. To solve this, it turned to the WhatsApp Business app.

Using WhatsApp, Jalapão Ecolodge now handles about 95% of guest reservations through the app, with business profile and away-message features helping customers stay informed and receive timely responses. The result has been stronger communication, fewer lost sales, and an estimated 85% business growth. WhatsApp helped the lodge stay connected despite the region’s connectivity challenges.

Jalapão Ecolodge

Lucio Flavo Marini Adorno

Jalapão Ecolodge