161 Case Studies
Case Study: Hj. Mbok Sri boosts sales and reaches more customers with WhatsApp Business
A WhatsApp Case Study
Hj. Mbok Sri - Customer Case Study
Hj. Mbok Sri is a family-run Indonesian snack business built around its famous fried onions and other local treats. As the business grew from word-of-mouth into a destination for shoppers in Palu, the team needed a faster, more modern way to communicate with customers and make it easier for last-minute buyers to find and contact them. They turned to WhatsApp Business to help solve that challenge.
Using the WhatsApp Business app, Hj. Mbok Sri added a business profile to improve discoverability and used quick replies to respond to customers more efficiently. The results were significant: WhatsApp became the business’s second most important revenue stream after in-store sales, and overall sales increased by 30 percent. WhatsApp also helped Hj. Mbok Sri serve customers far beyond Palu, including buyers in Jakarta and other distant locations.
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