161 Case Studies
Case Study: HimalayanKraft boosts B2B sales and buyer trust with WhatsApp Business
A WhatsApp Case Study
HimalayanKraft - Customer Case Study
HimalayanKraft, a handloom business from Himachal’s Kullu district, needed a better way to build trust with foreign buyers and Indian B2B customers while managing product inquiries and deal discussions across multiple markets. The company sells woolen shawls, stoles, mufflers, scarves, socks, Himachal caps, jackets, and more, but initially struggled to communicate effectively with distant buyers.
Using WhatsApp Business, HimalayanKraft connected with customers through messages, audio and video calls, and even video calls to show products directly to buyers. WhatsApp also helped with team and weaver coordination and auto replies for a strong first impression, and the results were significant: Kiran Thakur says nearly 80% of product queries and deal-related activities are now handled through WhatsApp, and B2B sales increased.
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HimalayanKraft
Kiran Thakur
HimalayanKraft