161 Case Studies
Case Study: Guna's Quilling boosts sales and orders with WhatsApp
A WhatsApp Case Study
Guna's Quilling - Customer Case Study
Guna’s Quilling is the micro-entrepreneurial craft business of Gunavathy Chandrasekaran from Chinnalapatti, Tamil Nadu, which grew from a passion for paper quilling into a small business selling handmade products. Her challenge was expanding reach and generating consistent orders beyond exhibitions and local awareness.
Using WhatsApp, Gunavathy promoted her work through profile pictures, Status updates, broadcast lists, and groups, while also relying on WhatsApp referrals and repeat customers. The result was a reported 30% increase in business, with about 50% of sales coming through WhatsApp, helping Guna’s Quilling achieve a turnover of Rs 5 lakh.
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Guna's Quilling
Gunavathy Chandrasekaran
Guna's Quilling