161 Case Studies
A WhatsApp Case Study
Feito Nó, a small Brazilian business founded by Aline Paes Ferreira, creates Scandinavian knot pillows and braided bedding for babies’ cribs. As customer inquiries grew, Aline struggled to keep business conversations separate from her personal chats while using her regular WhatsApp account, which caused messages to get lost among family and group conversations.
To solve this, Feito Nó switched to the WhatsApp Business app, using features like the product catalog, order labels, and away messages to manage sales and customer communication more efficiently. With WhatsApp, sales increased by 400% to 30 orders per month, and 95% of the business now comes through the app, helping Aline serve busy mothers and streamline her workflow.
Aline Paes Ferreira
Feito Nó