Case Study: Ecoafriq boosts global sales and customer communication with WhatsApp Business

Ecoafriq - Customer Case Study

Ecoafriq, a London-based bag company founded in 2017 by Isabelle Laubier, needed a low-cost way to manage growing customer conversations as its online store attracted buyers across Western Europe, the United States, and South Africa. To organize these interactions and improve customer communication, the company turned to WhatsApp Business.

Using WhatsApp Business, Ecoafriq added features like business profiles, quick replies, and catalogs to engage customers more efficiently and showcase products. The results were strong: 90% of Ecoafriq’s online sales now originate via WhatsApp, and 74% of those orders come from outside the United Kingdom. WhatsApp also helps Ecoafriq coordinate with suppliers and artisans in Africa, supporting the company’s growth and international expansion plans.

Ecoafriq

Isabelle Laubier

Ecoafriq