161 Case Studies
A WhatsApp Case Study
Earthy Tales is a community-driven organic food brand in India founded by Deepak Sabharwal and Narinder Sondhi in 2017. Their challenge was connecting chemical-free farmers directly with customers, eliminating middlemen, and building trust and transparency around authentic organic produce. They used WhatsApp to manage early operations and stay in touch with farmers and customers.
With WhatsApp, Earthy Tales takes orders, updates delivery status, shares farm photos and live updates through Broadcast Lists, and trains farmers with organic farming tips. WhatsApp helped the company build closer customer relationships and more personalized interactions, contributing to 100% growth over the last year and a tripling of business income. Today, Earthy Tales serves over 500 families in the Delhi-NCR region.
Deepak Sabharwal
Earthy Tales