161 Case Studies
A WhatsApp Case Study
Cupcakes by Isa, founded by former lawyer Isa Lepera in Ribeirão Preto, Brazil, needed a faster way to manage growing order volume and customer inquiries as demand for her made-to-order cupcakes, cookies, donuts, and signature pizza brownie increased. With WhatsApp and the WhatsApp Business app, she could keep up with customers while working alone and operating her online sweet shop.
Using WhatsApp Business, Isa organized orders with labels and answered common questions with quick replies, making her workflow more efficient and professional. The results were strong: sales grew 37 percent in 2018, and today she closes 60 percent of her sales via WhatsApp, giving her more time to expand her menu and grow the business.
Isa Lepera
Founder