161 Case Studies
Case Study: Craft Trade boosts sales and customer engagement with WhatsApp Business
A WhatsApp Case Study
Craft Trade - Customer Case Study
Craft Trade is a handicrafts and handloom business founded by Rohit Kedia in Jaipur, selling products across e-commerce, B2B, B2C, and a physical store. Its challenge was to stay closely connected with customers in India and abroad while keeping them updated on products and new launches in a fast, professional way.
To solve this, Craft Trade used WhatsApp Business app to share updates, send pictures to multiple contacts at once, and manage instant messaging and group broadcasts. With WhatsApp, the team says it stayed connected 24/7 with customers and saw a 25% increase in sales, while also saving time and adding a more professional touch to communication.
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Craft Trade
Rohit Kedia
Craft Trade