161 Case Studies
A WhatsApp Case Study
Cardex Autoteile OHG, a car parts business in Wuppertal, Germany, needed a faster way to collect the vehicle registration details required for parts orders. Before switching systems, the team exchanged documents by email or traditional post, which slowed down the sales process and made customer communication complicated.
In August 2018, Cardex Autoteile OHG adopted the WhatsApp Business app from WhatsApp to streamline order handling. Using features like photo, voice, and text messaging, labels, and away messages, the business made customer service much faster and more organized; the WhatsApp Business app now accounts for almost 90% of sales, and Cardex received more than 15,000 customer requests in less than a year.
Denis Spiecker
Cardex Autoteile OHG