Case Study: Buddy4Study achieves 20% student acquisition growth with WhatsApp Business app

Buddy4Study - Customer Case Study

Buddy4Study uses AI to match scholarships and grants with deserving students and to send alerts and updates to more than 2 million users. The company’s challenge was helping students discover funding opportunities in a space where scholarship funds often go unused because of low awareness and limited transparency, especially among its core 14–35 age group.

To improve outreach and onboarding, Buddy4Study used the WhatsApp Business app from WhatsApp to communicate with students in a channel they already use every day. With WhatsApp, the company improved student interaction and efficiency by over 25% and achieved 20% overall growth in student acquisition, while also making communication more cost-effective.

Buddy4Study

Manjeet Singh

Buddy4Study