161 Case Studies
A WhatsApp Case Study
BuddsBuddy, the Hyderabad-based baby care brand under First Care India Pvt Ltd, needed a faster way to handle customer questions around product usage, side effects, and delivery. To improve customer relationship management, the company used the WhatsApp Business app to stay connected with customers across India and international markets.
With WhatsApp Business, BuddsBuddy implemented features like quick replies, business profile, document sharing, labels, and greeting and away messages to resolve complaints more quickly and share information more easily. As a result, BuddsBuddy expanded from about 1,500–2,000 retail stores in a few parts of India to 7,000–8,000 stores nationwide, while also growing sales in Mexico, Brazil, and South Africa.
Krishna Sighakolli
BuddsBuddy