161 Case Studies
A WhatsApp Case Study
Brongo, India’s first real estate broker aggregator app, was founded to solve a fragmented property market where local brokers controlled deals and trust was low between clients and brokers. The Brongo team used the WhatsApp Business app from WhatsApp to communicate with clients, brokers, and website enquiries, helping them keep conversations on a familiar, widely used channel.
With WhatsApp Business, Brongo improved broker and client communication by using WhatsApp to follow up on leads, coordinate with over 400 screened and verified brokers, and maintain regular contact with partners. Brongo reported that WhatsApp had a better delivery and response rate, and that clients preferred to continue discussions on a known messaging platform, supporting smoother lead handling and stronger engagement.
Narayan Lal
Brongo