Case Study: Boutique de Krioula boosts orders and customer engagement with WhatsApp Business

Boutique de Krioula - Customer Case Study

Boutique de Krioula, a São Paulo-based fashion brand inspired by West African culture, wanted a faster, more direct way to engage its 2,000 customers as its website growth lagged. To better connect with buyers and manage orders, the company turned to the WhatsApp Business app from WhatsApp.

With WhatsApp Business, Boutique de Krioula used away messages to respond around the clock and labels to organize orders, helping the business handle about five orders per day through the app. WhatsApp also helped drive around 80% of all orders, support 10% monthly growth, and expand sales beyond Brazil to countries including Spain, France, Italy, and Switzerland.

Boutique de Krioula

Michelle Fernandes

Owner