161 Case Studies
Case Study: Books By Kilo boosts sales and cuts costs with WhatsApp Business
A WhatsApp Case Study
Books By Kilo - Customer Case Study
Books By Kilo, founded by Abhishek Sayam, is a Mumbai-based bookseller that set out to compete with major e-commerce players by offering preloved books sold by weight instead of MRP. As the business grew, the six-member team needed a better way to manage customer communication, orders, and inquiries while keeping costs low.
Using the WhatsApp Business app, Books By Kilo streamlined order updates, reviews, offers, discounts, and customer support through a dedicated messaging space. WhatsApp helped the company increase sales by 30% to 40%, cut customer service and marketing costs by half, and grow from 25 customers to more than 2,500 in less than a year.
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Books By Kilo
Abhishek Sayam
Books By Kilo